APFR’s first perfume collection.Five fragrances, drawn from memories of the world.

APFR will launch its first perfume collection on Thursday, December 10, 2026, marking the brand’s fifteenth anniversary.

A fabled city of gold, the ballrooms of 1960s Hong Kong, the Silk Road where East met West, a spice-trading port in the Age of Discovery.

The five fragrances were born from a journey tracing the cultures and stories of distant times and places, and the memories of scent that still linger within them.

Since its founding in 2011, APFR has created a range of scenes through home fragrance.

Now, fifteen years on, the brand begins a new chapter, bringing those scenes onto the skin, where they grow more intimate and shift with the passing hours.

Exploring the history and culture behind each scent and reinterpreting it for a contemporary sensibility, the collection distills APFR’s long-held approach to fragrance and creation into a more personal form.

For the packaging, APFR chose benikeshi-nezumi, a traditional Japanese color. Softly tinged with red, the color tempers the vibrancy of crimson with muted gray.

Following hainezumi and shironezumi, the signature colors of APFR’s home fragrances, benikeshi-nezumi introduces a warmer nuance while retaining their restrained quality.

Past and present, Japan and the world beyond, memory and reality. Benikeshi-nezumi moves between these contrasts and embodies the spirit of the new collection.